The success of Din - Design In 2017

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The fifth edition of Din-Design In, the exhibitory event by Promotedesign.it is now over. It took place from April 4th to April 9th in the Lambrate area. It has joined the initiative by Ventura Design District, project which had the patronage of Comune di Milano.

Din-Design In hosted more than 600 different products from over 100 designers and firms coming from all over the world and it showed good design with innovation, funcionalities and sperimentation. 2,000 square metres of exhibitory islands, individual and collectives where furniture and products, light & sounds had their space. The artistic direction of the event selected the projects among the many applications in order to give the audience a high quality event, in which emerging designer could mix into already famous ones: 15WEST STUDIO; 1unicodesign; Agnes Lukacs for Simplu makershop; Amitrani; Antonio Saporito; Arago Design; Balume; Bastian Design; Binario 4; Bloomboom; Carton Factory - Be Different; DCD Design e Stefano Garoldi; Davide Montanaro  - CDCables; Dipl Architektin Denise da Cruz Campitelli; drydesign; Elisa Campana; GIRO DEL MONDO di ALESSANDRO COMERLATI; HELLO PETS; Hexagón Design; Hexagro Urban Farming & Matthias Seitz / d-hoch-k; HOT DESIGN INNOVATION; In-es.artdesign; inutilDesign; INVENTOOM - design italiano; ION Project Lighting; IstroVeneto design; Joe Hanna Casey; Kasper Friis Egelund & Linnea Ek Blæhr; Kristoffer Munk / moijn; laBottega; Leave the sign; Lena Beigel; Leonardo Bueno Art&Design; LimeLAB; Lombroso Design; Maffam Freeform; Marco Barazzuoli; Marco Rubini Architetto; Mario Gorini; Martín Albarrán López & Eddie Figueroa Feliciano; Meonin; Metalli Filati; MOI ITALIA di Rossi Francesco; Muemma GmbH; NID Nuovo Istituto Design; noktuku; Notae Studio + Out of Necessity; OCCRA curating design; OfficinaWood; Officine Dasa srl; Oscar Acosta; Paolo Minola; CENTROSTILEMICHELANGELO - PASSO 32; PlayWood di Space Matters srl & Plantui Italia; RI-NOVO; rmrp®; R-Studio\AladinoCarabelli; Ruggero Giuliani Architetto; Ruless-lab di Paolo Furno; Sapide / Atelier Design; Siderio; Simone Micheli Architect; Studio RDD; TKM-Teknometamorpho; Tojo Möbel GmbH; Troels Flensted; Uffici Creativi; Valentina Rena; Vetroricerca; Wai Ho Cheung; WALLI DESIGN; Yukiko Izumi; Paolo Bandiello; Luisa Cappelli; LAMAA.

Among the most innovative products Plantui 6, a hydroponic indoor garden for growing intense herbs. Plantui 6 grow 6 plants by the exclusive capsule system. It’s an innovative product, with an intelligent software that take care of the lights, water and nutriments automatically.

Very eco-friendly also the wall ornaments Energy Wall, project by Dipl Architektin Denise da Cruz Campitelli after the researches of www.greentime.li. Apart from being a good ornaments it’s also perfect for producing clean energy.

Din Design In also gave space to important Italian Design Institutes: some excellences of the University of Design Polo Michelangelo of Bologna, selected for the realization of modular furniture have been exhibited at the location and also the new line of Design of CentroStileMichelangelo and Arancia Design has been presented by the famous Architect and Designer Alessandro Mendini who also passed by the location.; il Nuovo Istituto di Design di Perugia, instead, exhibited NODE - Natural Organic Design Exhibit, a light installation, where craftsmanship and design interact in a whole new context. NODE, is nothing more than the synthesis of interweaving the willow and LED tube light, where the linear and clean forms of pendant chandeliers that come from plant branches, appearing in all their naturalness, ended by a disruptive element identified in the led bar.

Din-Design In confirmed itself as one of the must see event during the Design Week, thanks to its creative, international atmosphere and bearer of news from the design sector. Journalist, professionals, experts and curious people invaded the space of Din-Design In. More than 120,000 the people who passed by the location that for 6 days hosted the best from the autoproduction and industrial design and a bookshop run by the publisher Logo Fausto Lupetti Editore.

As a confirmation of the success, the words of the founder of Din – Design In 2017, Enzo Carbone:

“The 2017 edition has without any doubts been positive and full of contents for the great feedback. The enthusiasm and the energy that you could breath in the space infected also the visitors who took part in the event. The Design Week in Lambrate has once again proved to be one of the most awaited and exciting. The feedback received from the designers who participated really make us proud. We are already thinking about the next edition, ready to work hard to give the audience an unmissable event, always in the now consolidated area of Lambrate”

Din Design In ha salso been the place of interesting initiaves that enrichen the visitor experience. Indeed at Din-Design In the temporary shop of Artistarjewels took place once again with its great success with design jewels created by designers created for Fuorisalone: Atelier Lewin; Blackout Label; Boltenstern; Cedric Chevalley; Dandy- Creations Of Paper; Ecaterina Gina Rotaru; EYE CANDY LAB; Ferdinando Colabraro; Fragolab; Gio di Già designer; Giovanna Andreis / Happening Lab; GiulianiDesign; Karibu; Kiki Designs & Body Ornaments; Lore Segers; Mara Paris; Morphè London; MyriamB by Myriam Bottazzi; Nature of the things; Paola Volpi; PIG’OH Ideemateriale; PLAITLY by Caroline Quinio; Proattivo; Raffaella Palmieri Gioielli; RicicloLab; Saara Ruskola; Simona Girelli; Tiziana Redavid Ateliers; VERBA by Anna Fanigina.

Din – Design In 2017 also hosted the project Heart’s Serviced Apartments for Art – Business – Mountain – Sea design by Simone Micheli Architect – internationally famous archited who gave life to a new concept linked to the world of hospitality. It offers a careful and thorough overview of the current change leading to the substantial increase experienced by the field of extra-hotel hospitality in the last few years.

Promotedesign.it also organized wEating 2017, the event that joined street food to design presenting good food and excellences of 9 food truck with an eye to the quality that in these first edition were no longer simple bridge among the exhibition but gained a whole space dedicated to them: ApeBedda, spokeperson of Sicilian street food with Pane Cunzatu as better dish, Marchese – Cannoli on wheels and its fabulous Sicilian cannoli, Aperia, that presented its tastes from the tradition of Salone, Baladin and its funny Beer Bike that gives Milano handmade beer from the famous firm from Turin, il PARMIGIANO gourmet street food with its parmesan menu, COOL Gelateria Naturale that gave the chance to taste an ice cream that followes the season rhythm, Brianza che nutre un Consorzio di eccellenze, that choosed to represent the whole territory of Brianza and Las Bravas that brought a Spanish touch and food with Spanish tastes.

Many were the news and the surprises in this 5th edition of one of the most awaited events of the Design Week of Milan. Now you only need to wait for the next year to find out what Din Desin In has in mind.